‘Wikipedia’ minimal concept identity
As the seventh most used site in the world, it was important that changes to the user experience would not alienate existing users of Wikipedia. Recommended changes focused on expediting navigation, encouraging editing with simplified functionality, and raising the profile of Wikipedia’s sister sites. The new look reflects the new identity and does not detract from the content on the site but rather works in harmony with it.
The pioneering vision of Wikipedia is at odds with their recent lack of innovation – particularly across mobile platforms. For an increasingly connected, knowledge-hungry market, we proposed a Wikipedia app with various search functionality, on top of the basic browser based search term input. Users can enable push notifications that provide relevant local information through geo-location tracking, or use image capture technology to search for results via an image or photo.