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‘Our Vision’ only

The new Myspace will be soon Yourspace

Wow! Mark, I hope you're are reading this because there is an "old kid" on the block. And her name is Myspace, founded in 2003 which is a year earlier then Facebook, and they are about to launch their new Myspace. And we like what we see! Above all, wich is the most important, the UX is great: Visual & Focused. They use the full potential of ...

‘Nesprinto’ the future of 3D-printing?

One of the most interesting (and maybe the most impact-full) invention of this era is de 3D-printer. For starters is the way how it came to life: (beside software) its one of the first (successful) physical products that is co-created on an open-source way. Then their is the way it (can) sparks our imagination. The future will show us its impact...

‘Space colonization’ an algorithm for simulat...

Branded Organisms ™ are embedded programs that self-sufficient control the interaction between their own variables (elements) and elements of their environment. But how do they interact? Do they have specific rules? Is there formula behind it? In the past few months Marcin Ignac has been exploring Space colonization, an algorithm simula...

Glimpses of branded organisms (part 1)

One of the biggest ambition of 1/0n is to turn every brand into a branded organisms. This means that we should design our brands as a living organism that naturally adapts to its environment. Then it will grow, evolve and start connecting & interacting on both a functional and emotional level, and build a true relationship with us. In...

FRAMED* a platform for new art forms

At 1/0 is on we explore what impact the ones & zeros will have on our lives. This with a special focus on art, design & branding. We believe that we should design our concepts (art & brands) as a living organism that naturally adapts to its environment. This is what we like to call "Branded Organisms" which will grow, evolve and start connecting...

‘OCAD University’ a dynamic logo but with a p...

The new logo of the OCAD University is indeed a dynamic one. The phylosyphy behind the logo is good: It's al about the students so the identity must reflex that. But there is a but! We find it a missed opportunity to embrace some low tech and make it really dynamic. Now it's just a printed framework where students can add their artwork. J...

MotionBeam shows us how we can interact with branded orga...

An important element of organisms is that they interact with one-other. How else can we adapt to our environment? Technology can help us designing brands as if they are living organisms.Then we can start interacting with these branded organisms. MotionBeam studies how hand-held projectors can play a part in this. Every hand-held nowadays has all...

“Burton” a dynamic brand

We like the website of Burton for a number of reasons. First of all it just looks good! But here at "1/0 is on" we explore how things will be if everything is made out of one & zeros. So in that perspective it has some interesting features we would like (& predict) to see more around us. In a world made out of one & zeros we can desi...

A Brief History of Title Design

One of the first dynamic logo where made for the movie industry. For them it is natural to use the time dimension in order to tell a story. Still we find it strange that in branding we only see time being added since the last few years. We believe you should add more then only the time dimension and inject branding with code. This will enable br...

Planet brand i2: Brand ecosystem

For some years now the ‘green’ trend is going on. ‘Everyone’ is taking measures to be better for our environment or maybe put better: to be a little bit less worse. So introduced Unilever the ‘Cleaner Planet Plan’ across their brand portfolio. Other brands implements some principle of the ‘Cradle to Cradle’ philosophy into their ...

Next step in the 10n identity evolution: Adding code

To illustrate the steps in creating a LivingLogo and that they can be abstract I designed my logo so that we easily can start playing with the variables. With the big ambition make her the first true LivingLogo. My skill set isn’t limitless so I would like to invite you to collaborate with me to bring the logo step by step closer in trying...

Let there be life!

Now that more and more surfaces become digital designers (and artists) are adding new dimensions to their concepts/designs now. Dimensions like time, space and interactivity. In the 2010 showreel of Umeric (a Film, Design and VFX Studio) you can see some nice examples of how nice it is to add the new dimensions into our brands identities DNA. By...

Planet brand i1: time perception

An unexplored dimension in brand identity is time. Brand managers are afraid of time: is my brand supposed to change or not in time? Isn’t a clear, unchanged positioning of a brand throughout the years the ultimate sign of strength of a brand? What does evolution in time mean for my brand? And what is consistency? In our real world we are b...

Interactive sensible holograms

Just have a look and you'll get the idea! Beautiful and a great use of the build-in senses of the mobile devices (iPhone/iPad/iPod). Allowing designers to use the 3th dimension in there designs. And its another way to inject interactivity into (logo) designs all over the (brand) world.  You might recognize it from the headtracking VR app: ...

First, reboot the branding system!

To effectively succeed in creating future brands we have to change the way we design them. Funny enough we are 50 years after ‘Mad men’ era and we still create brands almost in the same way. One thing has changed and that is that we have replaced the pencil and paper with the tablet and computer. We still start by creating a logo and stick i...

‘Blob’ a preview of real-life/live LivingLogos

In the next few years we are going to see that brands will become more organic. I think the first step is the arrival of LivingLogos and the evolve into a truly LivingBrands. In my vision I thought we also had to have a digital surface in order to tee see these 'living organisms'  but I came across this nice video called Blob Motility. This mak...

Seaquence: a dynamic musical lifeform

During the process of creating truly LivingLogos, the fun part starts when we connect some variable to other (external) source. Here is it that you can open-up your brand and make it interactive (& fun). Seaquence is a nice example how you can connect an (visual) identity and external input/source: Seaquence is an experimental musical petri...

The next and true nature of brands

The first step in adapting to the new brand environment is to start seeing brands as if they were a living organism. This living organism feeds off a set of dimensions. Shape, colour and sound already exist in today’s brands. But time, senses and interaction capabilities are new concepts. So brand creation and evolution is much more dynamic. W...

On the brink of a new phase in brand evolution

We are so close! As you can see, in this amazing animation by Matthias Müller, the dynamic designers are here! The only step we have to make, in order to create truly 'LivingLogos,' is connecting the variables to some relevant dynamic data for a brand. For instance make it move by the number of activity on your website or change the colour acco...

Worlds made of Particles

As you've already seen on '10n' is that I'm amazed by what is created with processing and HTML5. I think they are going to help bringing brands truly to live starting with 'LivingLogos'. The Particle collection is a remarkable collection of various particle animation effects from Matthias Müller.To get more feeling what's possible see some o...

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