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FRAMED* a platform for new art forms

At 1/0 is on we explore what impact the ones & zeros will have on our lives. This with a special focus on art, design & branding. We believe that we should design our concepts (art & brands) as a living organism that naturally adapts to its environment. This is what we like to call “Branded Organisms” which will grow, evolve and start connecting & interacting on both a functional and emotional level, and build a true relationship with us.

In order to achieve this future we need the right digital surfaces & design a really good ecosystem around our concepts. With an ecosystem we mean that the concept are capable to connect & interact with it’s (direct) environment. Seamless integration within the world of its users, an optimal developers environment and a easy (download) platform where all the parties can meet and exchange their services (& make some money).

An perfect example of how this ecosystem must be designed is FRAMED* – a platform for new art forms. It was first conceptualized by Yugo Nakamura of tha ltd. to display diverse forms of expression including interactive art, web applications, motion graphics & illustration in everyday interior spaces. FRAMED* looks and is a display, but with an integrated computer. The iPhone app lets you choose which piece to display and allows you to interact through the touchscreen with digital artwork. It has also a build in store to buy and install new works.

This project is a collaboration between Yugo Nakamura, Yoshihiro Saitoh, interior designer and founder of A-Study Co., Ltd., and Om, Inc., a design and engineering team based in Taipei.


FRAMED* a platform for new art forms - TheWorldIsOn