The Found Collective created for Vodafone this video “The Evolution of Mobile”. By a subtle play of video diffusion, the installation makes it possible to tell the evolution of the mobile and its functionalities.
We like the website of Burton for a number of reasons. First of all it just looks good! But here at "1/0 is on" we explore how things will be if everything is made out of one & zeros. So in that perspective it has some interesting features we would like (& predict) to see more around us. In a world made out of one & zeros we can desi...
An algorithm can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years' worth of personalized business cards. That's damn extreme dynamic but not yet a LivingLogo. So there is still room for improvement at the MIT Media lab. To honor 25 years of backseat-driving robots and vision-scanning ...
Dieter Ram says to questioning everything and always follow the ten principles of design. Apple is a mayor brand that rose this religious heights by keeping everything clean and simple. What would happen if more brands would tone down their product identity? How would Durex, Nutella or Pringles look like? A brand identity is of enormous impor...
At the time of the launching of the service Google eBooks last month, celebrates it studio of Buck motion carried out this video of presentation on an artistic director of Jon Gorman. It presents the new uses through an animation of coloured books.
Came across this amazing 'Intelligent Water Fountain' somewhere in Japan. Lovely example of how ordinary thing can come to live by some help of code! キャナルシティ博多 http://www.canalcity.co.jp/ 光栄(製作会社) http://www.koeiaquatec.co.jp/
For some years now the ‘green’ trend is going on. ‘Everyone’ is taking measures to be better for our environment or maybe put better: to be a little bit less worse. So introduced Unilever the ‘Cleaner Planet Plan’ across their brand portfolio. Other brands implements some principle of the ‘Cradle to Cradle’ philosophy into their ...
To illustrate the steps in creating a LivingLogo and that they can be abstract I designed my logo so that we easily can start playing with the variables. With the big ambition make her the first true LivingLogo. My skill set isn’t limitless so I would like to invite you to collaborate with me to bring the logo step by step closer in trying...
Now that more and more surfaces become digital designers (and artists) are adding new dimensions to their concepts/designs now. Dimensions like time, space and interactivity. In the 2010 showreel of Umeric (a Film, Design and VFX Studio) you can see some nice examples of how nice it is to add the new dimensions into our brands identities DNA. By...
To effectively succeed in creating future brands we have to change the way we design them. Funny enough we are 50 years after ‘Mad men’ era and we still create brands almost in the same way. One thing has changed and that is that we have replaced the pencil and paper with the tablet and computer. We still start by creating a logo and stick i...
Here is a video demo of a program that eliminates logos and replaced them with something else(in the video, the faces of the various companies' CEOs). "Enter Unlogo, a new artwork by Jeff Crouse that uses corporate technologies to new ends. Unlogo is an iPhone app and website. The app can be used by individuals to identify logos that ma...
The first step in adapting to the new brand environment is to start seeing brands as if they were a living organism. This living organism feeds off a set of dimensions. Shape, colour and sound already exist in today’s brands. But time, senses and interaction capabilities are new concepts. So brand creation and evolution is much more dynamic. W...
Have a look at this example of region branding. Surly inspired by the 'casa da musica' identity, and thus now also an inspiration for the '10n' identity. Especially when you have a look at the animated version. This is what BrandNew have to say about it (in there post you'll find the animated version) Right at the very top of Europe where,...
We are so close! As you can see, in this amazing animation by Matthias Müller, the dynamic designers are here! The only step we have to make, in order to create truly 'LivingLogos,' is connecting the variables to some relevant dynamic data for a brand. For instance make it move by the number of activity on your website or change the colour acco...
Love Raider more but still my first candy choice: The Twix candy bar, first introduced in 1979, was known as a "Raider" bar in France, Germany and several other European countries until 1991 when Mars decided to standardize its name. The change was not well accepted in countries such as Germany where customers mocked the name change as a tran...
The fact is that for decades we have been surrounding ourselves with manufactured meanings. Seclusion from branded products, services or personalities is hardly possible for us humans. That said, the branded presence in our personal world does not need to be intrusive as long as the brand comes on invitation and a positive emotional attachment d...
Last weekend I was at my old room and found a box of old toys and at the bottom there was my first Sony! Brought back some good (and embarrassing) memories. Looking at all my old stuff I found out that my love for brands goes way back. And there's still a lot to learn about the old brands: why aren't they alive any more or how did they evolv...
With much nostalgia we all enjoy the hit series 'Mad men', a drama about one of New York’s most prestigious ad agencies at the beginning of the 1960s. We maybe enjoy it so much, because we long for the days when everything was less complex, less intertwined. But whether we like it or not, a lot has changed in branding and in the world over the...
Evolvle: increase the power of brands with LivingLogos In this issue we are going to explore the near future of branding. What do we need to change to be able to adapt to the brand environment of today? Away from the traditional static approach to branding, we see several brands taking a more dynamic shape. But will it stop here? In this issue...
In line with everything that has been discussed so far in the Brainwaves, brands are moving from a static to a more dynamic presence. My strong belief is that once a brand is given a LivingLogo, the brand has made the first step in becoming a living organism. In the figure above you can see the spectrum of different types of logos. The more ...
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