Some argue that the New Aesthetic is the digital world crossing into the analog world, but it might be best summarized as making art from digital tools we didn’t have until about 25 years ago--it’s art that a pre-Nintendo generation might not have understood, ranging from creating portraits from Google Maps to dresses from polygons. And it...
Our '1/0n' identity isn't finished yet (better yet: it never be). And if you want to help us develop our LivingLogo further feel free and go to our developer page. For your inspiration we came across an identity we like: Pigmentpol. In collaboration with ATMO design studio, Berlin based studio FELD created a new visual identity for Pigmentpol...
One of the best brand identity agency in the world 'Moving Brands' started in 2008 an journey to explore the future of the 'HP' identity. And we love this journey! In the video below you can see this and above is the result. We believe that the game of branding is al about constants and variables but above all the desire of having a 'perfect ble...
Moving Brands created a mark that leveraged the ownability of “W.” The mark is created from five lines that reference the “5 pillars,” and also represents the nine sister sites with nine equidistant nodes. As a living identity, the mark uses javascript to self-generate a unique movement and mark for every search term. This mark highlight...
You've got to admire the ambition of a man who names his studio Universal Everything. Matt Pyke thinks big, and since founding the company in 2004, he's created colorful, hyperexpressive branding campaigns for AOL, MTV, and Nokia. (Visit universaleverything.com for highlights.) For Esquire, Pyke created a series of extraordinary "voice sculp...
Comedy Central announced their re-branding and '10n' likes it! In the near future we will encounter a mess of media, all the broadcasters (using their outlets TV, Internet, radio etc) are connected and running free. The viewer will decide what how when when. The problem then becomes: will the consumer still know from whom the content is ? So '10...
Nice collection of AOL. logo animations. Next step a LivingLogo.
Malpractice in blogging isn’t telling lies or being inflammatory or defamatory. It’s being late. Some blog, somewhere will be there first and drag your late traffic away. It’s not every day that Gawker, the Huffington Post, the New York Times, and Fast Company, among other mainstream news sources cover an identity redesign before we do but...
With a population of roughly 75,000, the town of Burnley, Lancashire in England looks to be a perfectly picturesque English charmer. Not only is Burnley the birthplace of Gandalf but it’s also home to one of the hottest soccer teams of the moment, Burnley F.C., who have been reveling in their return to the premiere league after 33 years of b...
The Main purpose for a logo was/is to be printed on somewhere so your brand can be identified. But in the future more and more surfaces will be interactive > internet, phones, interactive billboards etc. < so new dimensions can be added into a logo: Interactivity > the logo can react & interact with the user. Time 1 > Stor...
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