By using some basic principle of LivingLogos trading agency 'Flow traders' successfully incorporated a living element into their identity. Nowadays your website is an important part of your brand identity and with its interactive capabilities it is an ideal place to bring your brand to life. Flow traders is a trading agency that distinguishing i...
After unveiling the new identity on Oct 8, 2010 '10n' already saw the dynamic potential of the logo: Not a LivingLogo but if you have a look at the spectrum of different types of logos we can place it the Myspace logo on the right of the spectrum just before becoming a true LivingLogo: Some may ask why not at the same place on this spectru...
For some years now the ‘green’ trend is going on. ‘Everyone’ is taking measures to be better for our environment or maybe put better: to be a little bit less worse. So introduced Unilever the ‘Cleaner Planet Plan’ across their brand portfolio. Other brands implements some principle of the ‘Cradle to Cradle’ philosophy into their ...
One of the biggist driving forces of '10n' is that in the near future most mobile devices will be equipped with a projector/beamer. This allows us to turn any surface into a digital one. Then we have a mobile canvas which artist/designers/brand owners/etc. can use to bring their concepts to life. The Mozilla Seabird, part of the Mozilla Labs...
To illustrate the steps in creating a LivingLogo and that they can be abstract I designed my logo so that we easily can start playing with the variables. With the big ambition make her the first true LivingLogo. My skill set isn’t limitless so I would like to invite you to collaborate with me to bring the logo step by step closer in trying...
Now that more and more surfaces become digital designers (and artists) are adding new dimensions to their concepts/designs now. Dimensions like time, space and interactivity. In the 2010 showreel of Umeric (a Film, Design and VFX Studio) you can see some nice examples of how nice it is to add the new dimensions into our brands identities DNA. By...
During the process of creating truly LivingLogos, the fun part starts when we connect some variable to other (external) source. Here is it that you can open-up your brand and make it interactive (& fun). Seaquence is a nice example how you can connect an (visual) identity and external input/source: Seaquence is an experimental musical petri...
I found a perfect example on what direction I want to take the '10n' identity: Horizons is an interactive sound toy which brings together the atmospheric sounds of Eli Murray (Gentleforce) and generative visuals of Lukasz Karluk. The app is an exploration of colour, sound and form. The design of the piece focuses on creating subtle c...
As you've already seen on '10n' is that I'm amazed by what is created with processing and HTML5. I think they are going to help bringing brands truly to live starting with 'LivingLogos'. The Particle collection is a remarkable collection of various particle animation effects from Matthias Müller.To get more feeling what's possible see some o...
Evolvle: increase the power of brands with LivingLogos In this issue we are going to explore the near future of branding. What do we need to change to be able to adapt to the brand environment of today? Away from the traditional static approach to branding, we see several brands taking a more dynamic shape. But will it stop here? In this issue...
In line with everything that has been discussed so far in the Brainwaves, brands are moving from a static to a more dynamic presence. My strong belief is that once a brand is given a LivingLogo, the brand has made the first step in becoming a living organism. In the figure above you can see the spectrum of different types of logos. The more ...
Is the identity of the “adventures in motion” event an LivingLogo? Wieden+Kennedy was commissioned by onedotzero to create a visual identity and interactive installation. Together with Karsten Schmidt, UK based computational designer, they created a Processing application that collects conversations around onedotzero from the web (Twitter, F...
In my search for solutions on how to make logos come more alive I came across Hakim Experiments. Hakim experiments with the possibilities of HTML5 and with a little imagination you can see the possibilities for adding interaction to the visual identities of future brands: HTML5 - Particle Depth Particle positioning patterns using depth. H...
The fun part of dynamic and in the future 'LivingLogos' is that you start playing with the variables of a brand. If you add time into the mix you can create animation: Moving Brands for Swisscom Wolf Olins for UniLever Moving Brands for Carat Moving Brands for Nokia Siemens Sagmeister for Seed Media Group ...
If you follow my brainwaves you will know that I'm a strong believer of LivingLogos (the future identification marker of brands). Knowing and believing that the first question is how to realize this? Some companies (like Moving Brands) already making big steps in the right direction. Embracing new technologies like Augmented Reality, Layer, QR-c...
Besides that you will be able to interact with our future logos, the real livinglogos will also interact with you. They will be sensitive of you presence AND your appearance. The first steps is being realized by IBM's: Colour sensitive interactive billboard "This is a great demonstration of how technology in interactive billboards is pushing...
An exciting future is waiting for us in the world of branding. And let’s start from living logos, brought to you by innovative Moving Brands (London, Zurich, San Francisco, Tokyo). It’s all about people!
In the future brand worlds where LivingLogos life we can control, choose and/or manipulate the dimensions of these worlds. An unexplored dimension in brand identity is that of time. In our real world we are bounded to time as we perceive it but in our future brand worlds we can redefine how we experience this dimension. Are we going to add a sto...
LivingLogos are logos that live in their own (created/designed) brand world. As in our real world, the LivingLogos are bounded to the ‘physical laws’ of their brand world. Laws like gravity, space (x,y,z axes), time but also some variables. For print you will/can use photos (‘screenshots’) of this world. Two interesting new dimension...
A recode of the V&A Decode ident. It really is a complete recode - we completely remade it in C++ and using shaders. We needed the extra power, trust me. In this new ident, the decode logo is formed from 250,000 cubes which separate, swarm and flock like tiny futuristic cuboid fish. It runs in realtime on a (high end) consumer P...
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